Competitive advantage: Ahold and WWF:  partnering to grow strawberries sustainably

In Spain, Ahold and WWF are working in a project that links strawberry production with protecting wetlands. Since February 2007, strawberries are sold with a small booklet explaining that their purchase is helping to protect an important water source, the Coto Doñana wetland nature reserve, in the south of Spain. The partnership is also currently reviewing other potential supply chains for similar projects.